‘Meth. We’re on it.’ South Dakota launches new anti-drug campaign

22 Nov 2019
Meth Sores Treatment
Meth Sores Treatment
Gov. Kristi Noem speaking about helping people recover from meth use. Blessure Serum Skincare helps heal meth sores.

Gov. Kristi Noem launched a program to bring attention to the problem of methamphetamine abuse in the Mount Rushmore State, and the slogan couldn’t help but draw comments. The campaign is using the motto, “Meth. We’re on it,” and featuring various images of South Dakotans or an image of the state itself.

Meth Sore and speed bump skincare treatment

The methamphetamine crisis is effecting many people from all walks of life and Gov. Kristi Noem says is “meth use is growing at an alarming rate. “The tagline for the campaign: “Meth. We’re on it.” It’s made South Dakota the butt of many jokes, but Noem says the subject is no laughing matter.

Many anti-drug campaigns make people feel more hopeless or serve only to condemn users, she says. But this one will be different.”This campaign is going to be about solutions and hope and how every single one of us in South Dakota can partner to be ‘on meth,'” she said, explaining the double entendre in a Facebook Live video.

“Really the tagline is, ‘I’m on meth,’ and what it’s talking about is each one of us, no matter who we are, that we’re on the case of meth — that we’re protecting our family, we’re protecting our friends, we’re protecting our communities from this epidemic that we see,” the governor said.

The campaign’s launch included a PSA from Noem on YouTube and a website. In the future, Noem said there will be commercials, billboards, Facebook ads and state agencies working with nonprofits to bring relief to people who are dealing with addiction and the meth epidemic.

Noem said she believes South Dakota can lead the nation and be an example of treating addiction.”While most of the country talks about opioids, that is an issue for us, but by far our largest issue is methamphetamine,” Noem said. “This is a strong campaign.”

“There is a meth problem in South Dakota, and we need everyone on it,” reads a press release about the new campaign.

Readers might do a double take over the double meaning. The state (apparently) doesn’t mean “on it” as in encouraging its citizens to become hooked on the drug, but “on it” as in attuned to the crisis and trying to help fix it. 

Laurie Gill, South Dakota secretary of the Department of Social Services, says in the statement that about 83% of the state’s 2019 court admissions for controlled substances were related to meth. The state has a website, OnMeth.com, offering details about the program and how to get treatment or volunteer to help others.

Blessure Serum is doing its part to help. Our serum is an all in one skincare serum that helps heals meth sores. Blessure Serum also offers self help and motivational articles.

If you or anyone you know is struggling with drug use, please know there is light at the end of the tunnel. When fighting for your freedom from addiction there will be ups and there will be downs. Just remember you are loved by someone even if you don’t see them or know them yet. DON’T GIVE UP, SOMEONE NEEDS YOU!

Life After Relapse — How to Bounce Back and Start Over

You made it through recovery treatment. You were doing well staying stopped on your drinking. And then one night, a coworker asks you to grab a drink after work. “Just one drink.” It can’t hurt, you tell yourself. That’s the last thing you remember when you wake up in the hospital the next morning.

A relapse (“lapse,” “slip,” “setback”) is one of the most frustrating, humiliating experiences you can face in recovery from any problem habit. It leaves you feeling guilty, ashamed and tempted to throw in the towel and just keep acting out on the addiction. Unfortunately, relapse is also common. According to the National Institute on Drug Abuse, 40 to 60 percent of people who go through addiction treatment programs go on to slip at least once. In fact, many people have multiple setbacks before finally achieving a full recovery.

You can take some comfort in knowing relapse is common. But how do you handle it? Here are some tips:

Brace yourself. For many after a setback, a person’s guilt, shame and humiliation come back tenfold. Prepare yourself for these feelings. Commit to use them as motivation to get back on track rather than as an excuse to hide away in disgrace, if you do slip.

Get support. Whether you just sobered up after a brief lapse or you are in the middle of a longer relapse, you should consider contacting your addiction counselor, recovery coach, or other recovery accountability supporter to schedule a face-to-face meeting. Prepare yourself for a difficult conversation; admitting you slipped up will be difficult and humbling. If you can’t bring yourself to meet in person, make a phone call or send an email or text. The important part is to reestablish contact and let them know you’re struggling.

Call on loved ones. This step may be particularly tough, especially if you’ve hurt your friends and family members with your addiction in the past. But support from the most important people in your life is critically important if you want to recover for good. When you approach loved ones, do so honestly and make sure you intend to go through with whatever you promise to do.

Consider returning to treatment. Whether or not you should return to treatment will depend on the severity of your lapse and the circumstances surrounding it. If the relapse consisted of a few hours or a few days, you may be able to veer back to your recovery path somewhat seamlessly. If you went on a multiple week-long bender, another round of treatment may be in order. Just like every addiction story is different, so is the path to recovery. Some treatment providers and facilities offer aftercare services as part of the original treatment plan, or free counseling for a period following the initial treatment time.

Think of relapse as a stepping stone. Instead of viewing your slip as a step backward, think of it as a progression on your road to recovery. Many people lapse or relapse, and if you think of each attempt at sobriety as a means of getting closer to your end goal — a lesson in your cumulative recovery learning, so to speak — this setback won’t be in vain.

But try not to get trapped in a revolving door. While recovering from addictive behavior, some people get caught in a pattern of repeated relapse and rehab, a phenomenon sometimes called “revolving door syndrome.” In most cases of revolving door syndrome, the person isn’t fully (or consistently) committed to a sober life, which makes going back to the substance or behavior of choice seem too tempting to resist. This cycle of repeated relapse is dangerous because it takes a toll on the individual’s health (physical and mental), sense of self-worth, and whatever healthy, positive relationships remain in his or her life. Although repeated slips can be a normal part of recovery for some, ongoing relapse and rehab can become a compulsive pattern of its own and make it even more difficult to successfully stay sober long-term.

Look on the bright side. A slip may feel like the end of the world, but really, it’s an opportunity for growth and reinforcing basic life skills that need more work. Many people emerge from relapse with a fresh scare regarding what they are up against, as well as a deeper commitment to becoming sober. This renewed motivation can help you come back from a relapse even stronger than you were before.

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